Briefing an Illustrator for a Book Cover

A great book cover should capture the essence of your story and draw readers in at a glance from the shelf display. Collaborating with an illustrator to bring your story to life is an exciting part of the publishing journey. Here's how to prepare a clear, creative brief that ensures your illustrator has everything they need to design a book cover that shines.

1. Desired Audience

Who is your book for? Sharing your target audience is key to determining the tone and style of the cover. Are they young adults, fantasy enthusiasts, or lovers of historical fiction?

2. Book Summary

Provide a concise synopsis of your book. Highlight the themes, main characters, and setting. The more detail provided the better the outcome. You could also share your inspiration Pinterest board with the illustrator to ensure you’re both on the same page very early on.

3. Highlight Key Visual Elements

Are there specific symbols, motifs, or scenes that are central to your story? For example, a mysterious key, a windswept landscape, or a distinctive color palette. Sharing these details helps ground the design in your book’s unique world.

4. Define Your Preferences

If you have preferences about style—minimalist, painterly, bold typography—let your illustrator know. Sharing reference images or covers you admire is a great way to communicate your vision.

5. Provide Practical Details

Include the book’s title, subtitle, author name, and any specific formats (e.g., paperback, hardcover, ebook). Don't forget technical specifications, such as the dimensions (trim size and spine width).

6. Be Open to Creative Input

Illustrators are experts at visual storytelling. While it’s important to share your ideas, staying open to their suggestions can lead to unexpected and delightful results.

7. Establish Timelines and Budget

Agree on deadlines for drafts and final artwork, as well as the budget for the project. Clear communication ensures smooth progress.

Want to know about the creative process? Katie has written a quick guide here.

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